White Paper Boot Camp
There are lots of places to get information and training. But because the internet has made it easy for lots of people to claim to be experts, you have to be careful where you spend your money.
When I give you Recommended Resources, you can rest assured that I have either trained with these people myself, or found enough value in their products to tell you about them.
Mike Stelzner is no exception. Mike is known around the world as the ultimate expert in writing white papers. I call him “Mr. White Paper.”
In the past few months, I have attended two of Michael’s training events – the White Paper Success Summit 2009 and the Social Media Success Summit 2009. He put together two fantastic Summits with outstanding presenters. The knowledge I gained from attending these online events was priceless.
Now he’s doing it again, only this time it will be in person. Unfortunately, I will not be able to attend because it’s happening the week of my knee surgery.
However, there is still time for you to take advantage of his Boot Camp in San Diego, coming up in just a few weeks.
If you want to discover how to best grow your business in this down economy, generate tons of leads or take the lead in a crowded market, you won’t want to miss this live event:
White Paper Boot Camp, San Diego: Friday August 7th at the Hyatt Regency Mission Bay Resort, led by Michael A. Stelzner, author of Writing White papers.
Frost & Sullivan and InformationWeek agree, white papers are the most effective marketing tools in a down economy. Creating the right white paper and applying the right marketing tactics will change the course of your business.
Two examples:
VistaPrint collected 5,000 leads and closed 500 sales—in just 60 days!
“One day with Michael Stelzner could make your business wealthy,” says Ryan Malone, vice president of marketing and business development at Apani. “Following Stelzner’s exact process tripled our number of qualified leads—outperforming all of our other marketing combined.”
At White Paper Boot Camp, San Diego, you’ll discover:
* How to painlessly create great white papers that will bring endless leads (Michael will walk you, step-by-step, through the entire process)
* Proven strategies to attract people to your white papers (no guessing… you’ll know precisely what to do to attract tons of prospects, based on real case examples)
* Marketing tactics to transform your papers into opportunity magnets, helping you achieve success (Michael will reveal all the latest tactics, including using social media to promote white papers)
See a special video.
Boot Camp Instructor:
MarketingSherpa calls Michael the “Grandfather of White Papers.”
In addition to authoring the bestselling book Writing White Papers (in its 4th printing), Michael has written more than 130 white papers for many of the world’s most recognized companies, including Microsoft, Dow Jones, FedEx, LinkedIn, Motorola, Monster, Citrix, Hewlett-Packard and SAP.
Michael has also trained large corporations such as Qualcomm and VeriSign, and has presented at national conventions for MarketingSherpa, MarketingProfs and STC.
Here’s what an attendee at a prior boot camp has to say: “Michael Stelzner gets a standing ovation. He really knows white papers, and hardly stopped for air. He delivered non-stop, valuable information interspersed with exercises and still had plenty of time for audience questions.” – Patsi Krakoff
This special event includes all the latest strategies, tactics and techniques for creating and marketing ultra-compelling white papers—the kind that will transform your business.
This event is for you if you want to achieve any of the following objectives:
* Increase the flow of quality leads to your business,
* Establish your business as a leader in your space,
* Create a virtual sales tool that actively sells “under the radar”
by educating prospects, and/or
* Grow your prospect list or newsletter subscribers
Visit here for more details.
WHAT: A full day of hands-on white paper writing and marketing training
WHEN: Friday, August 7th, 2009
WHERE: In San Diego at the beautiful Hyatt Regency Mission Bay Spa and Marina
HOW MUCH: Early Bird Discount: Save $200! (Click here for the price.)
I hope you’ll grab one of the remaining seats before they’re gone.
Sincerely,
Teresa Beeman
Shoestring Business Coach™
P.S. Business professionals just like you are coming from all parts of the U.S., including North Carolina, Hawaii, Virginia, Texas, Florida and New York. Many are staying a few extra days and making a vacation out this unique opportunity.
Go here to discover how this can transform your business.
P.P.S. As a way of saying “thanks” for checking out the Boot Camp, there’s a gift waiting for you entitled“Making Your White Paper Stand Out From the Crowd” (valued at $39).
Go get it here.
