Digital Information Products
In order to have as much exposure as possible for your products and services, it is a good idea to offer CD’s, books, workbooks, and information on any other product you may have available whenever you speak or make public appearances.
However, there is a whole other market out there, and you do not want to overlook it. There are people all around you, nearby and around the world, who may be looking for exactly the product you sell. But they may not be able to come hear you speak in person. Perhaps they cannot arrange their schedules to match the time when you will be appearing at a conference, but they still have a need for your product.
This is where the magic of the digital age can be beneficial for both of you. Through today’s technology, they can find your web site; read about your courses, training sessions, or other valuable information, and buy from you any time of the day or night.
You do not have to be present to demonstrate or sell your product. You just have to describe it; tell the visitors to your site how it can help them; and make sure you have shopping cart technology in place to process their orders.
Today’s society has come to rely on instant gratification. If the visitor decides he or she wants your product, and they are ready to buy, it is imperative that your site be ready to allow them to do so.
It is important that your site allows them to enter their name and email address, along with any other information you need to collect, then accept their payment, whether credit card or PayPal, and to immediately deliver that product to them.
The delivery should come in the form of an immediate download link, along with a download link that is emailed to them. If some glitch happens between the time that they place the order, and the point when they should see the immediate download link, the link that is emailed to them acts as a back-up to ensure they get the product.
In order to maintain a good business relationship with your customers, it is essential that they receive their purchase as quickly as possible. That is one reason digital information products are so popular. Customers see it now, and want it now. The progress in technology allows them to download an audio file, an e-book or any other .pdf file, as soon as the system verifies the charge to their credit card or bank account.
In addition, digital information products can be an easy, cost-effective way to market your business on a shoestring. Besides your computer and an internet connection, the only things are a word processing program that will convert your documents to a .pdf file, and a program which will record your voice. These can all be obtained as open source.
After you have written your e-books, training manuals or workbooks, upload them, as well as any audio files you have created, to your server or shopping cart system, and you are in business.
The Shoestring Business Coach™ offers training and information products that can easily be downloaded at your convenience. More details on these products will be uploaded shortly, and this page will be updated to reflect those links.
- Teresa Beeman -
Shoestring Business Coach™
